Open Access
Brand Equity of Amul in Sivakasi
Author(s) -
K. Kohila T. Dhanalakshmi T. Dhanalakshmi,
Tjprc
Publication year - 2018
Publication title -
international journal of business management and research
Language(s) - English
Resource type - Journals
eISSN - 2249-6920
pISSN - 2249-8036
DOI - 10.24247/ijbmrjun20181
Subject(s) - equity (law) , business , brand equity , advertising , political science , law