Open AccessImpact of Attributes of Television Advertisement on Children’s Buying Behaviour
Author(s) -
C. Sengottuvelu Chithira John Chithira John,
Tjprc
Publication year - 2018
Publication title -
international journal of business management and research
Language(s) - English
Resource type - Journals
eISSN - 2249-6920
pISSN - 2249-8036
DOI - 10.24247/ijbmraug20182
Subject(s) - advertising , television advertising , psychology , business