Open AccessRelevance of the Factors of Emotional Branding on Brand Loyalty, Brand Recall and Purchas Decisions With Special Reference to Titan Co. Ltd
Author(s) -
Mahesh. N Deepa Nair Deepa Nair
Publication year - 2017
Publication title -
international journal of business management and research
Language(s) - English
Resource type - Journals
eISSN - 2249-6920
pISSN - 2249-8036
DOI - 10.24247/6.ijbmrjun20176
Subject(s) - recall , relevance (law) , advertising , brand loyalty , loyalty , business , brand management , marketing , psychology , political science , cognitive psychology , law