Linguophilosophical Aspect of Communicative Influence: Theoretical Basis

The article deals with the phenomenon of communicative influence, where the main attention is paid to its theoretical consideration in linguistics and philosophy. The subject of the study was the theoretical basis of communicative influence. The purpose of the proposed article is to consider communicative influence in linguophilosophical aspect. A number of research methods have been used to achieve this goal: descriptive to shed light on the nature of communicative influence; specifics of the review of influence in philosophy and linguistics; a method of analysis and synthesis for the identification of the components of communicative influence and the combination of their single complex; modeling method for constructing the degree of suggestiveness expression; the induction method served to conclude the general conclusions. It is found that philosophers have focused their attention on the "magic" of the word when studying influence; close connection of spirit, soul with language, psychophysiological phenomena; inaccuracies and variability of interpretation of reality; language as activity, motives for action. In the linguistic aspect, in the light of new and emerging disciplines, attention is focused on the variability, imagery, associative potential of lexemes and linguistic complexes, which is a suggestogenic potential, which is analyzed at all linguistic levels. It is emphasized that language is generally a suggestive phenomenon. The authors propose to consider the impact actualizers (suggestems / suggestogens) according to the degree of suggestiveness manifestation, where implementation at two language levels is poor actualization, at three - moderate, more than three - strong.