Models of Conceptual Metaphorization of Word “Udacha” [Luck] in Context of Linguistic Objectification of the Concept in Russian

One of the aspects of the complex linguo-cognitive description of the concept UDACHA (LUCK) and the features of its linguistic representation in Russian speech is presented in the article. Attention is paid to the discourse actualization of models of conceptual metaphorization of the word luck as a basic representative of the concept of the same name. The aim of the research is to analyze cognitive models and conceptual schemes of metaphorical reification and animation of the concept UDACHA, actualized in contexts. The research material was extracted from the Russian National Corpus and collected in the course of the Internet monitoring conducted by the author of the article. The method of research is the procedure of conceptual analysis adopted in the Nizhny Novgorod school of concept research. The question is raised that the rethinking of abstract entities through concrete-sensory representations is generally characteristic of the folk-mythological perception of the world, presented in the “naive” picture of the world, reflected in natural language. It is shown that in metaphorical models of reification, luck is figuratively represented as an inanimate concrete-sensual object, as a point localized in space, as a substance, as a container (receptacle), as a physical environment. It has also been established that in metaphorical models of animation and / or personification, luck is metaphorically represented either in general as a living, actively acting entity, or as a supernatural or human being. It is concluded that in the Russian linguistic consciousness, the cognitive schemes of the linguistic conceptualization of the world are active and stable, which arose at the early stages of the spiritual evolution of the Russian world and have a centuries-old tradition not only in Russian, but also in world culture.