
Intertextuality as a Tool for Creative Advertising
Author(s) -
Marina V. Terskikh
Publication year - 2019
Publication title -
naučnyĭ dialog/naučnyj dialog
Language(s) - English
Resource type - Journals
eISSN - 2227-1295
pISSN - 2225-756X
DOI - 10.24224/2227-1295-2019-10-232-248
Subject(s) - intertextuality , creativity , semiotics , linguistics , computer science , point (geometry) , meaning (existential) , sociology , psychology , social psychology , philosophy , geometry , mathematics , psychotherapist