Open AccessManipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
Author(s) -
Tianyi Gong
Publication year - 2017
Publication title -
naučnyĭ dialog/naučnyj dialog
Language(s) - English
Resource type - Journals
eISSN - 2227-1295
pISSN - 2225-756X
DOI - 10.24224/2227-1295-2017-11-38-52
Subject(s) - relevance (law) , linguistics , emotive , novelty , psychology , relevance theory , cognition , advertising , sociology , social psychology , political science , philosophy , neuroscience , anthropology , law , business