Open AccessThe impact of the COVID-19 pandemic on DMOs' perception of sustainability in destinations: A research note
Author(s) -
Jorge Rivera García,
Ricardo Pastor Ruíz
Publication year - 2021
Publication title -
ayana
Language(s) - English
Resource type - Journals
ISSN - 2718-6717
DOI - 10.24215/27186717e010
Subject(s) - tourism , sustainability , covid-19 , business , perception , destinations , destination management , pandemic , crisis management , marketing , sustainable tourism , sustainable development , political science , psychology , medicine , ecology , disease , pathology , neuroscience , infectious disease (medical specialty) , law , biology
Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of the tourism destination. The use of communication in these scenarios is crucial. Recent studies suggest that, following the Covid-19 crisis, demand for responsible tourism products should increase, leading to more sustainable tourism. This research examines the role of DMOs in responsible tourism during the current crisis to find out what their perception of destination positioning is and what changes, as a consequence of the impact of the crisis, have occurred in their marketing strategy on sustainable tourism.