Open AccessThe Paradox between Consumerism and Sustainability - How to approach the marketing professionals with this theme
Author(s) -
Afonso Carlos Braga
Publication year - 2013
Publication title -
risus - revista de inovação e sustentabilidade
Language(s) - English
Resource type - Journals
ISSN - 2179-3565
DOI - 10.24212/2179-3565.2013v4i3p29-39
Subject(s) - consumerism , marketing , public relations , sustainability , business , population , revenue , economics , political science , sociology , market economy , accounting , ecology , demography , biology