NEUROECONOMIC EXPERIMENTS ON THE RELATIONSHIP BETWEEN BRAND TRUST, FINANCING INTENTION AND RISK PREFERENCE IN CROSS-BORDER E-COMMERCE | Zendy

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NEUROECONOMIC EXPERIMENTS ON THE RELATIONSHIP BETWEEN BRAND TRUST, FINANCING INTENTION AND RISK PREFERENCE IN CROSS-BORDER E-COMMERCE

Author(s) -

Chen Xu-hua,

Xiaheng Zhang

Publication year - 2019

Publication title -

revista argentina de clinica psicologica

Language(s) - English

Resource type - Journals

eISSN - 1851-7951

pISSN - 0327-6716

DOI - 10.24205/03276716.2020.39

Subject(s) - preference , business , psychology , advertising , marketing , economics , microeconomics

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