Open AccessINFLUENCE OF MULTI-CHANNEL INTEGRATION SERVICE QUALITY ON PURCHASE INTENTION OF CUSTOMERS: DUAL MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST
Publication year - 2020
Publication title -
revista argentina de clínica psicológica/revista argentina de clínica psicológica
Language(s) - English
Resource type - Journals
eISSN - 1851-7951
pISSN - 0327-6716
DOI - 10.24205/03276716.2020.207
Subject(s) - business , dual (grammatical number) , advertising , service quality , brand awareness , service (business) , channel (broadcasting) , marketing , brand extension , quality (philosophy) , psychology , telecommunications , computer science , art , philosophy , literature , epistemology