Open AccessThe impact of Social Media Advertising on Attitude towards Social Media Advertising and Product Purchase Intention
Author(s) -
Phan Nhu Ngoc Nguyen,
Danh-Ha-Thai Nguyen,
Thi-Xuan-Hanh Vo
Publication year - 2022
Publication title -
asian journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-2802
DOI - 10.24203/ajbm.v10i2.6936
Subject(s) - advertising , credibility , social media , entertainment , psychology , product (mathematics) , sample (material) , structural equation modeling , business , political science , computer science , mathematics , chemistry , geometry , chromatography , law , machine learning