Open AccessInvestigating the relationship between relationship marketing with customer responsiveness regarding the role of mediator of customs customers' trust in Golestan province
Author(s) -
Abdulhamid GoliNia,
Mehdi Naeimi
Publication year - 2019
Publication title -
journal of management and accounting studies
Language(s) - English
Resource type - Journals
ISSN - 2693-8448
DOI - 10.24200/jmas.vol5iss03pp40-44
Subject(s) - cronbach's alpha , structural equation modeling , statistical population , marketing , relationship marketing , reliability (semiconductor) , population , psychology , business , customer relationship management , positive relationship , descriptive statistics , social psychology , mathematics , statistics , marketing management , sociology , power (physics) , physics , quantum mechanics , service (business) , demography
The purpose of this study was to investigate the relationship between the relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers' trust in Golestan province.Methodology:The research method used was descriptive correlational survey. The statistical population of this study included all customs customers in Golestan province was unlimited. The sample size was 384 according to Krejcy and Morgan tables. The method of this research was stratified random. The research data were collected using library and field method and the tool used was a questionnaire. The reliability of the questionnaires was confirmed by Cronbach method and the validity of the tool was confirmed by the content method. Also for analyzing the data, the structural equation test was used using pls software.Results:The results show that there is a significant relationship between the relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers trust in Golestan province. Conclusion: It can be concluded that there is a meaningful relationship between the financial benefits with the customer's trust, also and it can be concluded that there is a meaningful relationship between social factors with customer trust, and that there is a meaningful relationship between the structural links with the customer's trust, finally it can be concluded that there is a meaningful relation between customer trust and customer responsiveness.