Open AccessImpact of business strategies on in selling products increase in private stores in Hamadan Province, Iran
Author(s) -
Ashkan Yousefi,
Ali Dadvand
Publication year - 2019
Publication title -
journal of management and accounting studies
Language(s) - English
Resource type - Journals
ISSN - 2693-8448
DOI - 10.24200/jmas.vol4iss02pp85-91
Subject(s) - cronbach's alpha , descriptive statistics , marketing , data collection , table (database) , test (biology) , reliability (semiconductor) , business , statistics , pearson product moment correlation coefficient , advertising , sampling (signal processing) , research method , mathematics , engineering , computer science , business administration , telecommunications , database , paleontology , power (physics) , physics , quantum mechanics , detector , biology
In today’s competitive world, companies must have great attention to customers and their needs to gain competitive advantage. Methodology: The method used in this research is survey. In this study, sampling size is based on Morgan table which included 50 managers. In this study, to determine the reliability Cronbach’s alpha coefficient was used for the research tool for data collection which was questionnaire. Results: Descriptive statistics were used to analyze the information including frequency, mean, standard deviation as well as inferential statistics including Pearson correlation test were used to verify hypotheses. Conclusion: The results showed that advertising as well as audio advertising have an impact on increasing sales.