Open AccessAn Impact of Advertisements on Purchase Decision of Youth with Reference to Consumer Goods
Author(s) -
Mehdi Noursina,
Navid Ghaffari
Publication year - 2019
Publication title -
journal of management and accounting studies
Language(s) - English
Resource type - Journals
ISSN - 2693-8448
DOI - 10.24200/jmas.vol3iss01pp27-32
Subject(s) - advertising , business , product (mathematics) , preference , brand awareness , brand preference , marketing , product category , recall , brand management , brand extension , psychology , economics , geometry , mathematics , cognitive psychology , microeconomics
Advertising is the key for the building, creating and sustaining brands. Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a purchase decision. It plays a vital role in shaping dreams and aspirations and helps the customer take a conscious product and brand decisions. Methodology: Advertisements with endorsements create easy remembrance for the customers for the advertised brand or product as the customers associate the brand with the celebrity and can easily register the brand. Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. Results: If an advertisement does not create any positive change in consumers brand preference, all the resources such as money, time and efforts spent on the advertisement will go in vain. Advertising also helps in creating Top of the Mind Awareness of a brand and aims at facilitating brand recall. Conclusion: The present study focuses on the assessment of the impact of advertisement on purchase of youth with reference to consumer goods.