Open AccessIdentify successes and failures in e-marketing projects for corporate excellence in the private sector and productive (Case study me Disk corporate)
Author(s) -
Leila Omidi,
Tymour Aqaei
Publication year - 2014
Publication title -
journal of management and accounting studies
Language(s) - English
Resource type - Journals
ISSN - 2693-8448
DOI - 10.24200/jmas.vol2iss01pp66-76
Subject(s) - excellence , marketing , business , quality (philosophy) , variety (cybernetics) , product (mathematics) , realm , competition (biology) , competitive advantage , computer science , ecology , philosophy , geometry , mathematics , epistemology , artificial intelligence , political science , law , biology
The revolution in information and communication technologies has changed the manner that individuals and organizations conduct their business. Methodology: Acceptance of e-marketing for a variety of features and benefits such as the globalization of trade, removing of the limitation of time and distance, speed, efficiency, significant reduction of costs and improving product quality, finding new customers or suppliers, generating new sales of current products, taking advantage of opportunities and many other advantages has opened up a new realm in the competition. Results: In this study, the model of organizational excellence with the e-marketing model was used and the variables and their impact on the success of re-organization were investigated. Conclusion: In this study, managers and employees of me disk corporate (102 people) were analyzed and the results showed the relationship and high impact of these variables on the success of the organization. The research is applicable and data collected through a survey questionnaire.