Open AccessAttitudes of the Omani Elite Towards the Programs of Dialogue and Opinion in the Arab Satellite Channels: A Comparative Study on the Omani Media Figures and Academics
Author(s) -
Anwar Mohammed Al Rawas
Publication year - 2010
Publication title -
journal of arts and social sciences/mağallaẗ al-ādāb wa-al-ʿulūm al-iğtimāʿiyyaẗ
Language(s) - English
Resource type - Journals
eISSN - 2522-2279
pISSN - 2312-1270
DOI - 10.24200/jass.vol1iss1pp72-96
Subject(s) - elite , psychology , statistical analysis , public relations , social psychology , political science , mathematics , statistics , law , politics
This study explores the attitudes of the Omani elite, (Media Experts and Academics) at Sultan Qaboos University toward the dialogue and opinion- oriented programs hosted by Arab Satellite Channels. It adopts the descriptive approach, and its survey-based methodology is generated through a questionnaire. The findings of the study emphasize several issues in connection with viewers? attitudes toward the above-mentioned programs: such as the existence of a positive statistical relationship between the exposure average of media experts and academics to dialogue and opinion- oriented programs and their attitudes toward them, as well as a positive statistical relationship between the exposure motives of the media experts and academics to the same programs and their attitudes toward them. Moreover, the study shows a positive statistical relationship between the degree of satisfaction attained from these programs and the attitudes of the media experts and academics to them.