BUSINESS COACHING: PENGEMBANGAN USAHA INDUSTRI KECIL MENENGAH DI ERA PANDEMI COVID-19

ABSTRAKPandemi covid-19 secara nyata berdampak terhadap kondisi perekonomian masyarakat khususnya bagi para pelaku usaha kecil dan menengah, sehingga diperlukan upaya untuk mengatasi perubahan yang terjadi agar mereka tidak sampai menghentikan kegiatan usahanya. Dalam hal pengembangan usaha, beberapa metode dapat dipilih untuk meningkatkan kinerja, antara lain dengan melakukan kegiatan pelatihan, konsultasi, mentoring ataupun business coaching. Kegiatan pengabdian pada masyarakat ini dilakukan dengan metode business coaching sebagai salah satu upaya meningkatkan kinerja usaha yang didasarkan atas komunikasi apresiatif bertujuan serta kerjasama dan rasa saling percaya diantara pembimbing (coach) dengan mitra (coachee). Secara umum tahapan yang dilakukan adalah kegiatan eksplorasi, assessment, plan of treatment dan treatment. Proses coacing dilakukan terhadap sejumlah pelaku usaha yang memiliki jenis usaha berbeda dengan lokasi usaha tersebar di beberapa wilayah. Hasil pelaksanaan kegiatan kuliah kerja nyata - pengabdian pada masyarakat (KKN-PPM) Unpad menunjukkan bahwa dengan dilakukannya business coaching telah muncul kesadaran baru tentang kondisi usaha dan wawasan baru tentang beragam alternatif teknik usaha yang dapat dioptimalkan untuk menambah pasar, menyasar pelanggan yang tepat dan meningkatkan penjualan. ABSTRACT The Covid-19 pandemic has an impact on the economic condition of the community, especially for small and medium business actors, so efforts are needed to cope with the changes that have occurred so that they can maintain their business. In terms of business development, several methods can be chosen to improve performance, among others, by conducting training activities, consulting, mentoring or business coaching. This community service activity is carried out using the business coaching method as an effort to improve business performance based on appreciative communication with the aim of cooperation and mutual trust between the coaches and partners (coachee). In general, the stages carried out are exploration, assessment, plan of treatment and treatment activities. The coacing process is carried out on a number of business actors who have different types of business with business locations scattered in several regions. The results of the implementation of real work lecture activities - community service (KKN-PPM) Unpad show that by carrying out business coaching, new awareness has emerged about business conditions and new insights on various alternative business techniques that can be optimized to increases the market, target the right customers and increase sales.