Open AccessINFLUENCE OF CITY BRANDING, BRAND IDENTITY AND BRAND IMAGE ON VISITING DECISION TO KOTA PEKALONGAN
Author(s) -
Ujianto Purwanto,
Euis Soliha
Publication year - 2017
Publication title -
jurnal bisnis dan manajemen/jurnal bisnis dan manajemen (universitas padjadjaran)
Language(s) - English
Resource type - Journals
eISSN - 2442-4617
pISSN - 1412-3681
DOI - 10.24198/jbm.v18i1.40
Subject(s) - respondent , visitor pattern , tourism , advertising , mediation , nonprobability sampling , business , marketing , sobel test , path analysis (statistics) , geography , sociology , political science , population , social science , mathematics , statistics , demography , archaeology , computer science , law , programming language