Open AccessEngineering Communications and Cultural Symbols for Corporate Rebranding – A Case Study on the Development of the “MetLife Way” in Japan
Author(s) -
Fumiaki Tajiri,
Ana Damaschin,
Cristian Vlad,
Tudor Tomos,
Anne Stenros
Publication year - 2019
Publication title -
studia universitatis babeş-bolyai. negotia
Language(s) - English
Resource type - Journals
eISSN - 2065-9636
pISSN - 1224-8738
DOI - 10.24193/subbnegotia.2019.4.02
Subject(s) - rebranding , corporate communication , business , telecommunications , engineering , management , political science , public relations , marketing , corporate social responsibility , economics