Open AccessThe end product of the Imagine Dragons’ and Lady Gaga’s Music, or the nature of marketing mix in the music industry
Author(s) -
Erika Kulcsár,
Claudia-Izabela Crenganeș
Publication year - 2019
Publication title -
studia universitatis babeş-bolyai. negotia
Language(s) - English
Resource type - Journals
eISSN - 2065-9636
pISSN - 1224-8738
DOI - 10.24193/subbnegotia.2019.3.03
Subject(s) - music industry , product (mathematics) , advertising , marketing mix , marketing , business , product mix , art , visual arts , engineering , music education , mathematics , manufacturing engineering , geometry