Open AccessUpscale and Luxury Hotels in Romania Facing Digital Advocacy: Success or Failure?
Author(s) -
Maria-Luminiţa COJOCEA,
Monica Maria Coroș
Publication year - 2018
Publication title -
studia universitatis babeș-bolyai negotia
Language(s) - English
Resource type - Journals
eISSN - 2065-9636
pISSN - 1224-8738
DOI - 10.24193/subbnegotia.2018.2.02
Subject(s) - hospitality , business , marketing , hospitality industry , digital marketing , incentive , early adopter , digital media , digital era , customer engagement , social media , advertising , tourism , the internet , economics , political science , world wide web , computer science , law , microeconomics
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