Open AccessWhat Makes Romanians to Bank on Their Smartphones? Determinants of Mobile Banking Adoption
Author(s) -
Imola-Zsuzsánna Moldován,
Zsuzsa Săplăcan
Publication year - 2018
Publication title -
studia universitatis babeș-bolyai negotia
Language(s) - English
Resource type - Journals
eISSN - 2065-9636
pISSN - 1224-8738
DOI - 10.24193/subbnegotia.2018.1.01
Subject(s) - mobile banking , business , sms banking , technology acceptance model , marketing , retail banking , service (business) , financial services , mobile device , mobile technology , usability , finance , computer science , human–computer interaction , operating system
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