
Online Brand Awareness. A Case-Study on Creating Associations and Attachment
Author(s) -
Aliechita
Publication year - 2018
Publication title -
journal of media research
Language(s) - English
Resource type - Journals
eISSN - 2559-1983
pISSN - 1844-8887
DOI - 10.24193/jmr.31.7
Subject(s) - psychology , advertising , internet privacy , business , computer science