Open AccessOnline Brand Awareness. A Case-Study on Creating Associations and Attachment
Author(s) -
Aliechita
Publication year - 2018
Publication title -
journal of media research
Language(s) - English
Resource type - Journals
eISSN - 2559-1983
pISSN - 1844-8887
DOI - 10.24193/jmr.31.7
Subject(s) - influencer marketing , harm , brand community , brand awareness , advertising , order (exchange) , association (psychology) , product (mathematics) , value (mathematics) , online community , psychology , marketing , social psychology , business , computer science , relationship marketing , marketing management , mathematics , world wide web , geometry , finance , machine learning , psychotherapist
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