Open AccessThe Key Role of Storytelling in the Branding Process
Author(s) -
Meda Mucundorfeanu
Publication year - 2018
Publication title -
journal of media research
Language(s) - English
Resource type - Journals
eISSN - 2559-1983
pISSN - 1844-8887
DOI - 10.24193/jmr.30.3
Subject(s) - storytelling , key (lock) , process (computing) , process management , business , computer science , narrative , art , computer security , literature , operating system