Open AccessThe Key Role of Storytelling in the Branding Process
Author(s) -
Meda Mucundorfeanu
Publication year - 2018
Publication title -
journal of media research
Language(s) - English
Resource type - Journals
eISSN - 2559-1983
pISSN - 1844-8887
DOI - 10.24193/jmr.30.3
Subject(s) - slogan , storytelling , process (computing) , key (lock) , product (mathematics) , advertising , relation (database) , identity (music) , marketing , psychology , business , computer science , political science , aesthetics , narrative , linguistics , art , computer security , operating system , philosophy , geometry , mathematics , database , politics , law
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