Open AccessThe Visual Cliché of the Mask in Tourism Advertising. An Interdisciplinary Approach
Author(s) -
Ana Crăciunescu
Publication year - 2021
Publication title -
caietele echinox
Language(s) - English
Resource type - Journals
ISSN - 1582-960X
DOI - 10.24193/cechinox.2021.41.29
Subject(s) - tourism , meaning (existential) , context (archaeology) , relation (database) , pragmatics , aesthetics , sociology , linguistics , visual language , advertising , psychology , art , computer science , history , philosophy , business , archaeology , database , psychotherapist
"In the context of tourism, advertising as a “place” for the encounter of various fields, the destination as a landscape of identities appears as a mediatized image at various levels, among which the pragmatics of a specific promotional language. This specific language consists in specific techniques and generates meaning beyond the camera as a ubiquitous condition of the third Greimasian category (the aesthetic). Based on qualitative research methodology borrowed both from discourse studies and tourism studies, I aim at placing my model contradicting the tensed relation between the three categories (the sacred, the ludic and the aesthetic)."