Open AccessDiscursive Approaches of “Space,” “Place,” and “Land” in Touristic Audio-Visual Advertising
Author(s) -
Ana Crăciunescu
Publication year - 2020
Publication title -
caietele echinox
Language(s) - English
Resource type - Journals
ISSN - 1582-960X
DOI - 10.24193/cechinox.2020.38.20
Subject(s) - tourism , semiotics , space (punctuation) , identity (music) , gaze , advertising , relocation , sociology , aesthetics , geography , media studies , linguistics , computer science , art , business , artificial intelligence , philosophy , archaeology , programming language
Tourism at large represents a massive exchange of signs that are meant to represent and stand for a signified place as a totemic recognition of identity. In our paper we envisage to debate on the relocation of the anthropological notions such as ‘space’, ‘place’ and ‘land’ that shape identities in a semiotic approach on the media map of tourism advertising. We shall demonstrate that local identity is still submerged to postcolonial intrusions, while the techniques of promotional language are deployed in a ubiquitous understanding of the tourist’s gaze.