Open AccessEXAMINING THE EFFECTS OF PERCEIVED RISK ON CONSUMER’S ONLINE PURCHASE INTENTION IN KLANG VALLEY
Author(s) -
Mei Pang,
Kamisah Siu,
Kamisah Ismail
Publication year - 2022
Language(s) - English
DOI - 10.24191/mar.v21i02-05
Subject(s) - advertising , risk perception , psychology , geography , business , marketing , perception , neuroscience