Open AccessService Quality Attributes: Perspective of Newly Registered Postgraduate Students by Research
Author(s) -
Siti Halijjah Shariff,
Syazwani Amanina Azman,
Nur Fhatihah Zakria
Publication year - 2019
Publication title -
journal of international business, economics and entrepreneurship
Language(s) - English
Resource type - Journals
ISSN - 2550-1429
DOI - 10.24191/jibe.v1i1.14467
Subject(s) - perspective (graphical) , service (business) , quality (philosophy) , service quality , control (management) , marketing , business , measure (data warehouse) , operations management , medical education , computer science , engineering , medicine , management , economics , data mining , philosophy , epistemology , artificial intelligence
For service industry, it is rather difficult to measure quality of service since services are intangible in nature. Nevertheless, effort on measuring service quality will have to be done to form a basis of monitoring, control and planning. This study looks into the service quality attributes of postgraduate programme by research by having newly registered students to participate by answering the survey form. The findings confirm other research in this area in that lecturers play a major role in education. However, leisure seems to be the lower end of agreement if compared to academic, cost and industry link.