Open AccessDo different Halal certificates have different impacts on Muslims?
Author(s) -
Yukichika Kawata,
Syed Ahmed Salman
Publication year - 2020
Publication title -
journal of emerging economies and islamic research
Language(s) - English
Resource type - Journals
ISSN - 2289-2559
DOI - 10.24191/jeeir.v8i3.8884
Subject(s) - certificate , business , certification , advertising , respondent , instant , valuation (finance) , nonprobability sampling , marketing , computer science , economics , accounting , food science , medicine , law , political science , management , chemistry , algorithm , population , environmental health
The Halal is one of the most essential concepts for Muslims and many associations worldwide issue Halal certificates of their own. We investigated in what ways Muslims treat different Halal certificates using instant coffee as an example. We can regard that if Muslims perceive different values for different Halal certificates, they regard Halal certificate more like a commercial certificate while if they perceive almost the same value, they regard the certificate as the religious certificate. We conducted a choice experiment to gather data in Malaysia and applied a conditional logit model. We supposed that there were packed instant coffees from the same company produced in 6 different countries (with/without Halal certificate logo of the produced country) and we compared their valuation for each Halal certificate. Our results showed that although Malaysian Muslims were not familiar with Halal certification logos other than Malaysia, they perceived almost the same values for Halal certificates from 6 different countries, indicating that they regarded different Halal certificates in the same way. This result implied that Muslims found the Halal concept as a religious concept and not as a commercial one.