Open AccessImpact of Brand Strength and Customer Reviews: The Case of Rural Tourism Inns in China
Author(s) -
Siyu Peng,
Nicholas Su,
Merrile Sing
Publication year - 2020
Publication title -
international journal of service management and sustainability
Language(s) - English
Resource type - Journals
eISSN - 2550-1569
pISSN - 0128-3057
DOI - 10.24191/ijsms.v5i1.9866
Subject(s) - business , marketing , advertising , product (mathematics) , competitor analysis , brand extension , asset (computer security) , tourism , quality (philosophy) , brand awareness , brand equity , china , value (mathematics) , computer science , philosophy , geometry , mathematics , computer security , epistemology , political science , law , machine learning