Open AccessDesign for The Real World: The Case Study of Fish-Ball Seller Cart
Author(s) -
Fitorio Bowo Leksono,
Hari Susanta Nugraha
Publication year - 2021
Publication title -
idealogy
Language(s) - English
Resource type - Journals
ISSN - 2550-214X
DOI - 10.24191/idealogy.v6i2.297
Subject(s) - cart , vendor , business , ball (mathematics) , research object , operations management , marketing , computer science , operations research , engineering , mechanical engineering , mathematics , business administration , mathematical analysis
Design has been known for its potential to solve problem outside of design industries, and one of them is the lack of competitiveness of micro businesses in Indonesia. This project will serve as the example on how design, through Design Thinking method could increase the competitiveness through adding value of the business in the form of well design bike cart. The micro business that become the object of this project is a fish ball street vendor in Bekasi town, Indonesia. The outcome of this project is the prototype of the cart that will be used by the user on his daily selling activity.