Open AccessFactors Influencing Online Purchasing Intention among Private Sector Workers in Malaysia
Author(s) -
Nini Hartini Asnawi,
Nur Azrini Ramlee,
Lidia Abd Rahim,
Nor Fazalina Salleh,
Norfazlina Ghazali,
Mohamad Nazim Mohd Yussof
Publication year - 2020
Publication title -
advances in business research international journal
Language(s) - English
Resource type - Journals
eISSN - 2462-1838
pISSN - 2462-1455
DOI - 10.24191/abrij.v6i2.10756
Subject(s) - purchasing , social media , order (exchange) , marketing , purchasing power , private sector , set (abstract data type) , business , computer assisted web interviewing , data collection , focus group , psychology , advertising , sociology , computer science , political science , social science , economics , finance , world wide web , keynesian economics , law , programming language
The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focus on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaire to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. 50 set of questionnaires have been distributed to five different departments in the company.