Open AccessFactors Contributing the Effectiveness in Public Relation Practices
Author(s) -
Faten Aisyah Ahmad Ramli,
Muhammad Faizal Samat
Publication year - 2020
Publication title -
advances in business research international journal
Language(s) - English
Resource type - Journals
eISSN - 2462-1838
pISSN - 2462-1455
DOI - 10.24191/abrij.v4i1.10076
Subject(s) - affect (linguistics) , relation (database) , control (management) , public relations , process (computing) , public organization , psychology , political science , management , computer science , economics , communication , database , operating system
To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute in the process of gaining effectiveness in public relations practices. To collect primary data, the researcher had disseminated 384 sets of questionnaires to 384 respondents in Kuala Terengganu and used SPSS version 20 to analyze the data. The finding shows that 4 factors (attitude, trust, skills, and control mutuality) are closely related to effectiveness in public relations practices. However, only attitude and skills affect effectiveness in public relations practices.