Open AccessCorporate intelligence as a competitive fighting tool
Author(s) -
M. M. Begichev,
S. A. Potapov,
А. В. Власов
Publication year - 2021
Publication title -
putevoditelʹ predprinimatelâ
Language(s) - English
Resource type - Journals
eISSN - 2687-136X
pISSN - 2073-9885
DOI - 10.24182/2073-9885-2021-14-4-136-141
Subject(s) - competitive intelligence , business intelligence , variety (cybernetics) , intelligence cycle , market intelligence , business , marketing , service (business) , competitive advantage , military intelligence , knowledge management , computer science , political science , artificial intelligence , law
All existing companies today want not only to remain in the service market, but also to gain a foothold in it, and methodically develop from year to year. And in the modern world, this is simply impossible to imagine without corporate intelligence. Those firms that did not realize this in time simply went bankrupt or their business does not develop, and economic indicators remain in one place from year to year. Today, there is a wide variety of ways of business intelligence in the world. All types of competitive intelligence can be divided into two large groups: direct and indirect business intelligence. Let’s look at each of them in more detail. A separate subspecies is business intelligence, which can relate to both indirect and direct intelligence, depending on the surrounding circumstances.