Open AccessCurrent development trends and the choice of Internet marketing tools
Author(s) -
Elena Sinelnikova
Publication year - 2021
Publication title -
putevoditelʹ predprinimatelâ
Language(s) - English
Resource type - Journals
eISSN - 2687-136X
pISSN - 2073-9885
DOI - 10.24182/2073-9885-2021-14-2-20-27
Subject(s) - the internet , marketing , business , affect (linguistics) , set (abstract data type) , digital marketing , online advertising , marketing research , advertising , computer science , world wide web , sociology , communication , programming language
The article deals with the issues related to the research of Internet marketing tools, analyzes the factors that affect the development of advertising network technologies. The main market research directions necessary for the optimal set of Internet tools formation for promoting products and services are presented and justified.