Open AccessDigital maturity as a critical element development of the media industry
Author(s) -
Е. И. Кузнецова,
A. V. Rusavskaya
Publication year - 2021
Publication title -
putevoditelʹ predprinimatelâ
Language(s) - English
Resource type - Journals
eISSN - 2687-136X
pISSN - 2073-9885
DOI - 10.24182/2073-9885-2021-14-1-42-50
Subject(s) - maturity (psychological) , element (criminal law) , revenue , social media , business , digital media , space (punctuation) , key (lock) , marketing , accounting , computer science , political science , world wide web , law , operating system , computer security
The article defines that the social functioning of communication technologies forms the media environment (media space) of a digital society. Organizations that are at high levels of digital maturity are significantly more likely than organizations with lower maturity to achieve high net income and annual revenue growth. Based on the analysis, ten key competencies that are critical for the management of the media industry are identified.