Open AccessFuturistic Marketing and its application in Russia and foreign countries
Author(s) -
A. V. Shcherbinina,
A. A. Shcherbinin
Publication year - 2021
Publication title -
učenye zapiski rossijskoj akademii predprinimatelʹstva. rolʹ i mesto predprinimatelʹstva v èkonomike rossii
Language(s) - English
Resource type - Journals
ISSN - 2073-6258
DOI - 10.24182/2073-6258-2021-20-3-182-190
Subject(s) - marketing , business , connection (principal bundle) , engineering , mechanical engineering
In connection with the widespread removal of the «coronavirus» restrictions on free movement, the problem of attracting consumers to their sales areas has become especially urgent for brands. It seems that this problem can be solved, including using elements of futuristic marketing. The author, using the example of Russia and foreign countries, examines already existing examples of the implementation of elements of futuristic marketing in the strategy of an enterprise, and also proposes models for increasing the effectiveness of such implementation.