Open AccessANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL
Author(s) -
Ratih Hesty Utami
Publication year - 2019
Publication title -
business management analysis journal
Language(s) - English
Resource type - Journals
eISSN - 2655-3813
pISSN - 2623-0690
DOI - 10.24176/bmaj.v2i1.3212
Subject(s) - nonprobability sampling , purchasing , advertising , population , sample (material) , business administration , regression analysis , business , marketing , medicine , mathematics , statistics , chemistry , environmental health , chromatography
This research aims at (1) To analyze the significant influence between perceptions of halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study uses descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Analysis of the data used is regression analysis using the SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and Price perception has a positive and significant effect on purchasing decisions.