Transformation of Visual Communications during the Fourth Industrial Revolution

The paper provides a philosophical analysis of the transformation processes of visual communications in the framework of such a hypothetical phenome-non as the fourth industrial revolution. In the condi-tions of the digital revolution, visual communication gets an incentive to develop, acquires new proper-ties in the new conditions of development of post-industrial and digital society. As a scientific disci-pline, visual communication is at the stage of full-scale development and search for interdisciplinary connections. The author examines the history of visual communications from the Ancient world to the present, identifies their main features at the pre-sent stage of development, and analyzes the exam-ple of virtualization of a Museum exhibition because of modern transformation of the communication environment.