Open AccessPerilaku Pembelian Hedonis Generasi Z: Promosi Pemasaran, Kelompok Acuan, dan Konsep Diri
Author(s) -
Andre Ramadhan,
Megawati Simanjuntak
Publication year - 2018
Publication title -
jurnal ilmu keluarga dan konsumen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2502-3594
pISSN - 1907-6037
DOI - 10.24156/jikk.2018.11.3.243
Subject(s) - promotion (chess) , structural equation modeling , psychology , stratified sampling , advertising , humanities , mathematics , business , statistics , art , politics , political science , law
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