Open AccessBauran Pemasaran memengaruhi Keputusan Konsumen dalam Pembelian Asuransi Jiwa Individu
Author(s) -
Sarifa Marwa,
Ujang Sumarwan,
Rita Nurmalina
Publication year - 2014
Publication title -
jurnal ilmu keluarga dan konsumen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2502-3594
pISSN - 1907-6037
DOI - 10.24156/jikk.2014.7.3.183
Subject(s) - marketing mix , business , life insurance , marketing , product (mathematics) , purchasing decision , nonprobability sampling , purchasing , population , logistic regression , regression analysis , marketing strategy , advertising , actuarial science , mathematics , statistics , environmental health , medicine , geometry
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