Open AccessROLE OF REGIONAL MEDIA IN FORMING SOCIAL INSURANCE OF YOUTH
Author(s) -
V.R. Khafizova,
S.B. Abramova,
N.L. Antonova
Publication year - 2020
Publication title -
kazanskij socialʹno-gumanitarnyj vestnik
Language(s) - English
Resource type - Journals
ISSN - 2079-5912
DOI - 10.24153/2079-5912-2020-11-6-110-116
Subject(s) - moral panic , social media , anxiety , criminology , psychology , appeal , public relations , political science , sociology , social psychology , law , psychiatry
The article analyzes the social fears of the young generation of a large industrial city. The appeal to media products of young people in the modern information society becomes ritualistic, since the media almost instantly reflect current events through digital communication. Almost every agenda highlights situations / events / persons that can become a source of anxiety, fears and concerns. Based on the content analysis of publications presented in the network edition "E1.RU Ekaterinburg Online" and the network city community "[TE] Typical Yekaterinburg", an analysis of the social fears of young people was carried out. In total, 438 publications / posts were analyzed that were published from September 1 to September 30, 2020. The research materials indicate that publications on the spread of COVID-19, medicine and health, as well as delinquent behavior occupy the leading positions in the structure of news stories. The repertoire of social fears includes fears for life and health; fears of getting into situations that cannot be controlled; fears of becoming a victim of a crime; global fears; fears of the state. The results of the content analysis showed that the tonality of publications and the vocabulary used act as a trigger for the formation of social fears and catastrophic consciousness. The exception is news that touches on the issue of a pandemic: information is presented in a neutral manner, vocabulary is focused on a constructive explanation of the situation, is designed to calm the audience and level moral panic. The rhetoric of publications is an effective tool both provoking social fears and shaping socially responsible behavior. An increase in the proportion of positively emotionally minded posts and texts reduces social aggression, the media become a regulator of social actions and interactions of individuals in conditions of uncertainty.