Open AccessPre-project studies of the digital product within the framework of Customer Development and Lean Startup methodologies
Author(s) -
Yа.G. Prima,
A. K. Salnikov
Publication year - 2021
Publication title -
èkonomičeskie i socialʹno-gumanitarnye issledovaniâ
Language(s) - English
Resource type - Journals
ISSN - 2409-1073
DOI - 10.24151/2409-1073-2021-1-34-45
Subject(s) - popularity , comics , publishing , new product development , product (mathematics) , digital strategy , digital advertising , marketing , business , electronic publishing , advertising , digital marketing , computer science , world wide web , the internet , political science , geometry , mathematics , artificial intelligence , law , social media marketing
Statistics on the dynamics of the book market and the digital publishing market in Russia are analyzed. The results of research on the state of the global market of comics and manga, the popularity and specifics of publishing manga in Russia, as well as the results of testing hypotheses within the methodology of Customer Development and Lean Startup with the use of indepth interviews are given. Based on the results, a marketing concept for a new digital product in the electronic publishing market is developed.