Open AccessThe Stendhal Syndrome and the Management of Cultural Heritage
Author(s) -
E.S. Sharapova,
T.V. Rastimeshina
Publication year - 2020
Publication title -
èkonomičeskie i socialʹno-gumanitarnye issledovaniâ
Language(s) - English
Resource type - Journals
ISSN - 2409-1073
DOI - 10.24151/2409-1073-2020-4-137-142
Subject(s) - exhibition , dominance (genetics) , existentialism , consumption (sociology) , object (grammar) , cultural heritage , perception , aesthetics , subject (documents) , space (punctuation) , atmosphere (unit) , service (business) , psychology , sociology , history , art , visual arts , marketing , business , computer science , political science , geography , archaeology , law , artificial intelligence , chemistry , operating system , biochemistry , neuroscience , library science , meteorology , gene
The author aims to link the component of the psychosomatic comfort of the art consumer with the dominance of his emotions and argues that visiting a museum or concert is not an existential or physiological need, but only a desire to experience this experience. The hypothesis is put forward, according to which the effectiveness of management of an object of cultural heritage is related to the extent to which this object (museum) satisfies the emotional request of the subject of perception. Outlining the difference between utilitarian consumption and experience-based consumption, the author focuses on the role of the atmosphere of the exhibition space, the so-called service landscape.