
The mechanism of organization of interaction between advertising and the consumer, taking into account consumer behavior
Author(s) -
Анна Андреева,
S. V. Volkova
Publication year - 2020
Publication title -
èkonomičeskie i socialʹno-gumanitarnye issledovaniâ
Language(s) - English
Resource type - Journals
ISSN - 2409-1073
DOI - 10.24151/2409-1073-2020-3-6-13
Subject(s) - mechanism (biology) , advertising , business , consumer behaviour , epistemology , philosophy