Development of digital twins prototypes for management processes (on the example of a new product offer)

The study of management modeling issues continues to be relevant for a number of reasons: the need to provide information certainty when making management decisions (risk management); visualization of management processes with the ability to compile and select optimal solutions; acceleration of the verification process of management algorithms. At the same time, active attention is paid, first of all, to technical, instrumental, and software aspects of modeling, automation and, ultimately, digitalization of management activities. Of course, such emphasis in research is justified due to the high level of technological complexity. However, the issues of description, formalization, and regulation of the modeled object deserve no less attention. Internal logic and the ability to formalize most products, processes, and systems are an objective prerequisite for creating their virtual model, which is not true of management activities. Thus, the aim of the research is to develop theoretical and practical aspects of management activities in the context of digital transformation. The key objectives of the study are: identification of typical stages of the control algorithm (e.g., the creation and launch of new product); and the formalization of the visualization model control processes by means of conditional algorithms; application and implementation of the tools of digitalization in an algorithmic chain. The following research methods are used: theoretical (analysis, modeling) and empirical (observation, evaluation of information sources). The main scientific result of the research are prototypes of digital duplicates of standard management processes. The field of application is the management of economic entities of various industry affiliations with the justification of information support for management decision – making in the conditions of digitalization.