THE PHENOMENON OF INTERNET ADDICTION AS THE MAIN DETERMINANT OF PATHOLOGICAL CULTURE IN THE GLOBALIZATION ENVIRONMENT

The purpose of the article: to find out the consequences of globalization processes that provoked a cultural crisis with the help of Internet networks, distorting the worldview and value orientations of the population . Applied research methods: the method of abstraction is used. Abstraction exists in organic unity with the method of generalization, theoretical-problem method and system-structural analysis. Such behavioural manifestations as neglect of established norms, isolation, anxiety, depressive states, deviant and addictive behaviour are characteristic of a marginal personality. These social factors provoke intra-personal conflicts and deep anxiety caused by the feeling of helplessness in the face of the hostile surrounding world. Besides, these crises encompass «the problem of the absurdity of one’s life, as well as doubts about the entire previous value system». Nowadays, there is a rapid development of addictive behaviour around the world, as evidenced by the constant increase in national and international research on this phenomenon. There emerge new types of addictive behaviour caused by the complexity of the social environment (the emergence of consumer culture and the technical development of communication links), namely, informatization and consumerism. New types of addictive behaviour are beginning to compete with new types, such as gaming and computer addiction. Researchers around the world are sounding the alarm about the deepening problem of Internet addiction among young people since the main danger is that a pathological addiction to the Internet can lead to serious consequences and depression. Concerning new types of addictive behaviour, traditional forms and means of social control have become helpless and ineffective.