ECONOMIC MODELLING OF TRANS-FORMATION PROCESSES OF INTELLECTUAL POTENTIAL OF THE INVESTMENT AND CONSTRUCTION COMPLEX ACTORS

In modern economy during change of technological stage and transition to knowledge-based economy, which imperative is defined as cognitive technologies, human potential is considered of paramount importance. The human abilities to management decision making that is strategically important for forward development of economic entities are expressed in processes of transformation of potential into “new resources”. In this regard, the direction and force of transformational processes form basis of economy, whose key factor of production is human (intellectual) potential. Reproduction of knowledge is formalized in the ready-made product made by actors of the investment and construction complex. The product of construction has the aggregated character, as in the course of construction production there are applied the results of activity of various branches of the national economy. Results of activity of allied industries act as resources for construction production (human, material, investment, marketing, etc.). The volume, quality, features of use of all kinds of material, investment, marketing, information and other resources represent the result of the management decision making, that is the quality of the used intellectual potential. Thus, effectiveness of processes of potential transformation are in direct dependence on organizational, design, economic and marketing knowledge of the decision making actor. Therefore, the research of transformational costs at enhancing resources of business actors will increase economic effect by means of their transition to a new qualitative and quantitative state. The analysis of structure of prime cost of construction production allows to reveal possible directions of activating the resources of investment and construction complex actors, as well as conditions of the potential transformation into “new resources”.