Open AccessComparative characteristics of linguistic manipulation in advertising internet-discourse in European and Russian service industry
Author(s) -
Янина Самвеловна Морозова,
Yanina Мorozova,
Дарья Демьянова,
Daria Demyanova
Publication year - 2019
Publication title -
vestnik astrahanskogo gosudarstvennogo tehničeskogo universiteta
Language(s) - English
Resource type - Journals
eISSN - 2687-1076
pISSN - 1812-9498
DOI - 10.24143/1812-9498-2019-2-81-84
Subject(s) - noun , superlative , linguistics , advertising , the internet , presentation (obstetrics) , association (psychology) , psychology , computer science , business , world wide web , medicine , philosophy , psychotherapist , radiology
This article focuses on the features of the implementation of advertising texts of European and Russian hotels in the Internet discourse. These texts are characterized by manipulation tactics and approaches: image manipulation, manipulation tactics of information presentation, techniques of linguistic manipulation. The speech effect at the lexical level in advertising texts is based on the use of association tactics used in advertising in European hotels mainly through evaluating adjectives, adjectives in superlative degree, comparisons, hyperbolas, nouns with a seme of rest and verbs expressing the emotional state and familiarization. In the advertising texts of the Russian hotels association tactics are carried out mainly with the help of descriptive adjectives, evaluating adjectives, familiarizing verbs and adverbs